Composed of an M and B to make a catcher's mitt, this logo was designed by University of Wisconsin art education student, Tom Meindel. The MIlwaukee Brewers logo from 1978 to 1993 is an iconic example of a subliminal logo. Coca-Cola's response is perfect, as well, and becomes a great learning tool: sometimes, the tagline really does make the image. Pepsi's original ad is subliminal in that it makes the viewer think and chuckle a bit: it's funny to suggest that getting a Coke when you wanted a Pepsi is scary. Pepsi released the image on the left and Coca-Cola responded with the image on the right. This is subliminal messaging at it's core - subtle, but still clever.

9 Subliminal Advertising Examples That Deliver a Subtle Message 1. Here's our list of eight ads and logos with subliminal messages you've probably missed. And the more clever the ad, the better we feel about 'getting' it - and the better we feel about the product. Whether they're hiding a double-meaning in a logo or working some Photoshop magic, subliminal ads definitely meet the criteria of clever.

These ads use various colors, shapes, and words that enable customers to make small but powerful associations between a brand and an intended meaning.Īnd advertisements have a long history of being subtle. Subliminal messages in advertising are designed to engage people subconsciously.

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